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Editorial Committee

  • October 18, 2017By Editorial Committee

    Games are an engaging part of everyone’s lives. Be it a five-year old or a business executive in his mid-forties, games have always been a stress-busters and source of rejuvenation. It is because of this all-pervasive nature of games that they make for an ideal form of communication. A full-fledged structure of a game, meant

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  • October 18, 2017By Editorial Committee

    Interview with Shafali Goutam and Nonita Mehta, Co-founders of Corzeal Solutions About Corzeal Corzeal Solutions was formed in September 2016 by Shafali Goutam and Nonita Mehta in Mumbai, India. The word ‘Corzeal’ stands for core passion, which we believe, is the leading asset of an organization i.e. their human asset. Therefore, looking after their health

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  • October 18, 2017By Editorial Committee

    What is Crowd-Funding? Crowd-funding is a method of raising capital through collective effort of friends, family, customers and individual investors. This approach taps into the collective efforts of large pool of individuals, primarily online, via Social Media and Crowd-funding platforms. Apart from raising capital, Crowd-funding is also a way to create awareness among the masses

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  • October 18, 2017By Editorial Committee

    “Currently, pursuing Post Graduate Diploma in Counselling at Tata Institute of Social Sciences, Mumbai. An MBBS by qualification, who went on to win Gladrags Megamodel, Mrs. India and Mrs. World contests.” Q.1 Which course are you pursuing in TISS? Can you talk more about it? The course that I am pursuing is Post-graduate diploma in

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  • October 18, 2017By Editorial Committee

    The rise of social media is one of the most important phenomenon of the 21st century. Touching not just our private lives but also our public, professional lives, it has redefined the way we communicate, sell, buy, engage, discover and learn. Marketing professionals have been finding innovative ways to harness this opportunity. Whether it is

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  • October 18, 2017By Editorial Committee

    “Consumers are statistics. Customers are people” -Stanley Marcus Scott Cook has rightly said, “a brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.” Indeed changing customer perception is a reality, one we have to accept and embrace wholeheartedly. In the pre 2000’s era, a

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  • October 18, 2017By Editorial Committee

    The banking sector has grown from a few institutions primarily involved in deposit acceptance and trade finance into complex multiplayer markets where many commercial banks, financial institutions, and specialized banks are operating with various products and activities. Like any organized sector, banking requires a multi-layer workforce for its different requirements of professionals and support staff.

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  • October 17, 2017By Editorial Committee

    How organizations use rewards to attract and retain employees, and drive performance: Decades ago, the answer to the question, “What motivates an employee to go to work every day?” was fairly simple a need to put food on the table. Jobs that offered a high fixed pay were in demand because they allowed people to

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  • October 17, 2017By Editorial Committee

    Since the beginning of economic reforms period, Indian economy is gearing its arms in a bid to promote both economic and employment growth. The growth strategy adopted by the state has come under tremendous pressures from neo-liberal perspectives which sought to ensure “Ease of Doing Business” climate by providing for flexibility for employers. ‘In order

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  • October 17, 2017By Editorial Committee

    I go for long walk in the housing complex where I stay. I noticed recently that day a certain tree was in full bloom. And the next day somebody had fixed on the tree what looked like a notice but it wasn’t. The ‘notice’ gave details of the botanical name of the plant, and further

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