Strategy
“Consumers are statistics. Customers are people” -Stanley Marcus Scott Cook has rightly said, “a brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.” Indeed changing customer perception is a reality, one we have to accept and embrace wholeheartedly. In the pre 2000’s era, a
The first reaction of a person would be that if something is simple, it cannot have depth and vice versa. It may lead to a more extreme view that this world is unforgiving to simplicity. This mental model has assumed greater significance in today’s world. Our world is in the throes of an information explosion.
A couple of weeks ago I had an opportunity to attend an HR Conference. Many senior and accomplished HR leaders there spoke about the ‘path breaking’ and ‘strategic value adding’ work that was keeping their teams busy. There is no doubt about the fact that there are many HR functions in India that are doing
Indians have largely been known to be patient people. Be it patience with foreign dictators/rulers, faltering governments, insufficient food and water supplies, religious agendas, inflation or any other problems that have plagued the Indian sub-continent in the last few centuries. With each century, the rulers or governments have changed and promises of growth and equitable
